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Midway Displays Product Brochure

Midway Displays Product Brochure

Worked closely with Midway Displays Sales Team over a two month time frame. This catalog is not your typical part number and order catalog but more of a tool to explain how to use their various components to create affordable merchandising displays.

One of the biggest challenges was to help the prospective client to easily view and understand the many different display component systems that Midway Displays has to offer. Creating a graphic table of contents helps the user quickly identify the type of component system that correlates with their own product line. This also allows for a quicker understanding of the many different display types.

Adapting a color coded system also helps the user quickly navigate through the catalog. About 80% of the photographs were shot here at HW Design. Several images were quite old but easily photo retouched with Photoshop to enhance and update. Catalog created with InDesign CS5.5 and printed at RR Donnelley.

MidwayTOC


 

Sales Sheets

Email Sell Sheets

Email Sell Sheets

Many sizes and styles of sell sheets designed for website download, email blasts, and informational white papers.

Sales Rep Brochures

Sales Rep Brochures

Distributor Sell Sheets

Distributor Sell Sheets